Over the past few years, the field of mass media and communication has evolved humongously. Media is a broad field of study that deals with content, history, and effects of various media channels (newspaper, internet, radio, social media channels, and television). In simple terms, media studies involves dispersing information to a large group of audience through different mediums. Many people think the term “media” is only limited to journalism but that is not the case. Media spreads its branches to various other fields including filing news, newsgathering and reporting, event management, marketing, journalism, film direction and production, advertising, corporate communication, public relations, and so on and so forth. The basic role of media is to inform, educate and enlighten the general public on various social and other issues revolving around them.
Apart from the complex and cliché streams of medical, engineering and finance, one can pursue their career in media studies. Interesting, and an upcoming field, media offers several career opportunities. Jobs in this field are not only high paying and rewarding but evolving, creative and bring with it job satisfaction as well.
A professional course in mass communication will help students soar high in the sky. One should have the passion, curious mind, confidence, good communication skills, enthusiasm, delivering the right information in a precise manner, and the right skills to flourish in media studies. In recent times, journalism is not only considered as a prestigious profession but a challenging career option as well. Media studies will open doors for a career in television, films, journalism, editing, event management, filmmaking, direction, production, public relations, video editor, scriptwriting, publishing, advertising, and so on.
Nestled in the heart of nature, UPES Dehradun has recently come up with the School of Modern Media. The university provides unique undergraduate and post-graduate programs like BA Digital and Mass Media, BA Journalism and Mass Communication, BA Advertising and Digital Marketing, BBA Events, and PR Corporate Communications, MA Photography and MBA Media and Entertainment. A prolific career option, it is believed that journalists play a key role in the growth of any nation.