What is the Scope of an MBA in Business Analytics?


We all know that a specialised MBA is a must these days. Keeping in mind the industry standards, it is extremely important to choose a specialized MBA as per your core interest, skills and aptitude. Some common specializations in MBA are finance and accounting, sales, marketing, operations, agriculture, hotel management, revenue management, human resources and much more. Apart from these specializations, MBA in Business Analytics is also an upcoming field for those who want to pursue a specialised MBA. In the following article, let us talk in detail about MBA in Business Analytics.

Business Analytics is one of the most sought-after specializations in today’s world. This is because many renowned companies are setting up foundations for data sciences in the emerging markets. These include some top-notch companies like Mercedes-Benz, Walmart, PayPal and others to name a few.  

Broadly speaking, the course includes the processes and techniques that convert data into knowledge and insights that help in taking business decisions and the smooth functioning of any venture. MBA in Business Analytics will help students gain knowledge and expertise on numerous analytical tools. These analytical tools can be further used to collect and analyse data for the business and support different functional areas in an organization. The discipline will extensively utilize statistical and quantitative analysis, explanatory, fact-based management, predictive modeling and much more. Students will also get to learn business metrics and delivery, performance management, data visualization etc.

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Business analytics is used by many companies for data-driven decision- making. In simple words, it’s a study and optimization of data through statistical and operations analysis, the formation of predictive models, applications used for optimizing techniques etc.

MBA in Business Analytics comprises of data analysing, computer simulation, optimization, statistics, decision analysis, artificial intelligence, data mining and visualization, marketing, supply chain, applications in finance and many more.

After pursuing MBA in Business Analytics postgraduates are open to many fields such as business analyst, data scientist, business analyst industry expert, business analyst project manager, operations research analyst, quantitative data analyst, big data analyst, management analyst, data warehousing expert, business intelligence expert, and data mining expert etc.

Industries such as financial services, social media, healthcare, retail, manufacturing, gaming, oil and gas also offer employment to those who have a specialization in Business Analytics. 

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UPES, Dehradun offers specialization in business analytics. The curriculum focuses on analytics (an amalgamation of arts, sciences and technologies) that has been embraced by many companies in the world. Not only this, but UPES has tie-ups with some leading institutes in over 6 countries. One cannot ask for more as UPES graduate students will get 50% waiver on PG programs tuition fees in over 22 partner universities in London, Berlin, Vancouver, Singapore and Dublin.

For a life-long learning and in order to gain global expertise, UPES is a perfect choice for you.

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