5 reasons to pursue a BBA in Events, PR, and Corporate Communications

The knowledge, understanding, and skills that students acquire through this comprehensive program, will help them become valued professionals across organizations. These graduates are skilled to think deeply about how communication processes relate to many of today’s important issues

The communication industry in India is growing exponentially. A report by the Public Relations Consultants Association of India (PRCAI) titled ‘State of the Industry Survey 2019’ shows that the PR industry, in India alone, grew 12% to reach Rs 1,600 crore in 2019. Around the same time, the revenue of the organised events industry was estimated to be more than INR 100 billion in the financial year 2021, up from around INR 66.1 billion in the financial year 2018. This growth has led to a spurt in unconventional career routes for aspiring media professionals.

Given the surge in range and availability of communication technologies, UPES understands the need for specialized professionals to lead the industry. Towards the same, the university offers a BBA (Events, Public Relations and Corporate Communications) – Media Management, Marketing Campaigns and Strategic Communications.

The graduates are trained to think deeply about how communication processes relate to many of today’s important issues that impact businesses, and how learning the skills to help bridge those gaps will serve them well, whether advising on a public relations campaign or developing a community program.

Here are a few reasons why you should consider pursuing a career in events, PR, and corporate communications.  

Specialisation

BBA in Events, Public Relations, and Corporate Communications is one of the most comprehensive management degrees, covering a wide range of relevant subject matter, as well as how to practically apply them. The specialisation caters to the growing demand for digital-savvy communicators in this space. It is designed to empower students interested in strategic communications, event management, public relations, and corporate communications. The program focuses on developing marketing campaigns, internal and external communication skills, and strategic media planning.

If you are interested in a career in PR Agencies, Event Management Companies, Corporates, or the Public Sector, you would be a good fit for this course.

Flexibility

The unique academic framework at UPES gives students the choice to pursue a minor subject from any of the seven schools, in addition to their core specialisation. With in-depth knowledge in a wide range of subjects, students get the flexibility to specialise in any domain relevant to running a business such as marketing, human resource management, and even accounting and finance. In return, your specialised knowledge in such areas makes you a valuable asset to any business organisation.

Stepping-stone for success

BBA in Events, Public Relations, and Corporate Communications course serves as a stepping-stone to a business career, and is one of the most sought-after business programs in the world. The specialisation in Media Management, Marketing Campaigns, and Strategic Communications, equips students with a strategic 360-degree corporate communication toolset for effective marketing communication. The curriculum is focussed on new-age media and communications, opening career prospects of Campaign Manager, Communication Coordinator Executive/Officer/Manager, Brand Executive/Officer/Manager, Product Manager, Marketing and Communications Professional, Marketing Specialist, Media Relations Specialist, PR Manager, and a lot more.

Job stability and security

In choosing to study BBA, you will be setting yourself up for a potentially rewarding career (depending on your work performance, of course!), with fantastic career benefits and job security. It is a sector where the more experience you have, the more it is reflected in your salary. There is job stability as it is relevant across numerous industries and is gaining importance globally. The knowledge you glean from working in a variety of industries will only serve to add to your portfolio.

Personal development

The BBA program combines general business principles and integral soft skills such as communication and decision-making. The unique and comprehensive academic framework also introduces students to signature life skill courses via the newly introduced UPES School for Life. Integrated with all the seven schools at UPES, School for Life is helping students become the best versions of themselves, preparing them for the future of work, improving relationships, and helping them live a long, happy, and healthy life. As part of the UPES community, you will develop into a well-rounded individual with indispensable skills as a leader and a team player in an organisation.

If you like socialising, public speaking, have a creative bent of mind, possess good communication skills, are open to new ideas, curious to learn new things, then a career in advertising, public relations (PR) or corporate communications will be a good option. To be part of the growing communications industry in India and help transform businesses in the digital era, kickstart your career by applying for a BBA in Events, Public Relations and Corporate Communications – Media Management, Marketing Campaigns and Strategic Communications.