Your guide to choosing Strategic Communications as a career option

For organizations it is imperative to put out a clear vision and purpose so that they can connect with their audience. This is where strategic communications play an important role

In this age of information overload, the importance of meaningful, clutter-breaking, and impactful communication cannot be emphasized enough. Strategic communications involve creating relevant messages for specific target audiences and distributing these messages through appropriate channels. The impact of the communication should be measurable against larger organizational goals. To create the right messaging, strategic communications professionals carry out in-depth research to understand audience behaviour and expectations.  

Strategic communication is vital in the field of public policy. Since policies affect a large number of people, public institutions need to have communication that is unambiguous, transparent, and informative. Strategic communication is an essential tool for effective public engagement and driving long-term change. 

Communication in public policy may include working on important issues like social justice, environment, healthcare, and education, among others. The communication is shared with the audience in diverse ways, including traditional channels like newspapers, and digital platforms like websites and social media. The job also involves developing campaigns that amplify the messaging and managing clear and open communication during crises, among others. 

If you’re someone who likes to dig into a heap of information, identify the most important parts and present them in a format that the intended audience finds useful or interesting, you may have what it takes to be successful in the field of strategic communications. If your focus is on making a larger impact in society and you want to use your communication skills for social change, you should consider a career in strategic communications in the field of public policy. 

UPES School of Media offers you the chance to become an astute strategic communicator, with its BA Journalism and Mass Communication (Digital) – Media Management, Public Policy and Strategic Communications specialisation. Students get a chance to learn from a panel of industry experts and distinguished faculty, with rich experience. Students are trained to combine creativity and information to address different kinds of communication challenges. 

BA Journalism and Mass Communication (Digital) degree program takes a digital-first approach. Students choosing a specialisation in Media Management, Public Policy and Strategic Communications dive into the transformative role of technology. It provides students the tools and insights needed to develop and execute strategic communication campaigns. Students are trained to manage digital marketing and campaigns for organizations across sectors, including corporate, public policy institutions and the development sector. Students get a chance to go deep into the area of communication for social development and public policy. They also get to explore other areas like managing brands, marketing communications, product management, campaign design, and strategic marketing, among others.   

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