A roadmap to learn Digital Video Production and Monetisation

Recognising the need for preparing modern-day professionals who understand and can adapt to the nuances of new-age media, UPES School of Modern Media offers BA in Digital and Mass Media (Broadcasting) with a specialisation in Digital Video Production and Monetisation

With the advent of technology, the scope and expansion of digital content have been exponential. Media consumption has seen a significant shift in consumption patterns with a digital-first approach taking over rapidly. This can be attributed to the evolved consumers’ preferences, not just in the kind of content they consume but also in the preferred platforms. Given the flexibility in viewing times, content offerings, and user experience, consumption is swiftly shifting from TV viewing to on-demand viewing.

RBSA, a leading independent transaction advisory firm, expects user penetration in the Over The Top (OTT) video segment in India to increase from 25.8% this year to 32% by 2025. At the same time, OTT users are expected to be at 462.7 million by 2025. This in turn has opened unconventional avenues in the digital video production segment for aspiring media professionals.

Recognising the need for preparing modern-day professionals who understand and can adapt to the nuances of new-age media, UPES School of Modern Media offers BA in Digital and Mass Media (Broadcasting) – Mobile Journalism (Mojo): Digital Video Production and Monetisation. It is a three-year course spread over six semesters, which equips students with sound technical skills to create digital video and audio content. Students are trained on the latest technology tools to produce, distribute, and monetise media properties across digital multimedia industries.

With the digital video and audio industry growing exponentially in India, this course prepares students to make a career as:

• Digital Content Creators
• Digital Video Producers
• Digital Video Production Specialists
• Social Media Entrepreneurs/Influencers
• Multimedia Journalists
• Media Managers, to name a few

With a practical learning approach at the helm of UPES’ curriculum, students are provided hands-on experience in Mobile Journalism, Audio/Video Production, Content Creation, Podcasting, Production, Direction, and Live Broadcasting.

The Digital Video Production and Monetisation specialisation also introduces students to MoJo (Mobile Journalism). The curriculum, prepared by industry experts and global academicians, is designed to teach students the skills needed to make impactful video content for media houses, marketing campaigns, and social media channels. Students also learn how to shoot, edit, and produce video content on the go with their mobile phones. To help students become experts in their niche, they get the opportunity to work on live projects in workshop mode to create digital multimedia content.

Additionally, they are also introduced to the basics of narrative structure and visual language and are given a comprehensive overview of video production. Beyond this, they are introduced to distribution and monetisation strategies across digital platforms like YouTube, Facebook, and Instagram amongst others.

If the world of new-age media, changing media consumptions, video production, and digital monetization excites you, now is the time to future-proof your career with the UPES School of Modern Media. Complete with global exposure, industry tie-ups, placement assistance and more, UPES prepares you for life.