Why study Digital Publishing and Website Management

The main objective of a digital publishing and website management degree programme is to prime students as digital storytellers and impart cross-cutting communication skills which are much sought-after in the corporate sector, the media industry and among start-ups

In this digital age, the tactile pleasure of picking up a newspaper has given way to catching up with news on tablets and smartphones. Whether it be on a Metro train, or in an office cab, people, on their way to workplace, can be seen glued to their devices and gadgets browsing through and clicking on the news items with ease.

Ever since the digital media exploded into our lives, the very pattern of online news consumption has undergone a massive transformation. This is what we would refer to as an ambient intimacy, where connectivity is only a click away.

No wonder, more and more youngsters are gravitating towards digital publishing and website management as they offer scope for immense creativity. Digital publishing is rapidly changing the way we access news and other content online.

Media professionals are expected to get the nitty-gritties of digital skills for producing, distributing and monetising content right.

The main purpose of a digital publishing and website management degree programme is to groom students as digital storytellers and impart cross-cutting communication skills which are much in demand in the corporates, media sector and startups.

What is digital publishing?

Digital publishing is popularly referred to as electronic or online publishing. It is basically about the distribution of a variety of online content, such as newspapers, journals, magazines, eBooks – the whole enchilada.

This particular form of publishing enables any company or publisher to digitize documents and information that people can view online, download, and even print out or share otherwise, if they so wish.

You can access digital content on devices, such as computers, tablets and smartphones.

However, we should keep in mind that digital publishing is not solely about written content, it is also about a company sharing other forms of content such as videos, podcasts, infographics, and digital animations.

Why choose digital publishing?

Content developers, readers, and viewers are now choosing digital publishing because of the limitedness of print media outreach. Hence its popularity is growing by leaps and bounds.  

Compared to old-school publishing methods, digital publishing has multiple benefits, such as attracting a broader audience.

Digital publishing facilitates proper distribution of content because it allows you to make your information available to lakhs of people around the world.

As per information made available by Statista, as of 2021, there were 4.66 billion active internet users worldwide. This is why we often talk about digital platforms as tools for democratizing participation.

More and more people these days rely on digital publications for getting access to news and a cornucopia of information concerning various subjects. After all, we are living in an age of information overload all the time.

On the other hand, if you create mobile-friendly content, you’re likely to increase your subscribers at a fast clip.

The need for security in website management

Security is a major component of any good website management service. All websites remain vulnerable to attack by hackers and cyber criminals. Most of these attacks are automated.

The security mechanism includes the setting up of good firewalls and things to block potential hackers. Then there is management which includes malware scans and updating your website architecture.

Essentially, when you hire a company to manage your website, all you need to do is tell them about your requirements.

How important is content management?

Content management is the single most important thing to make your website successful by adding and updating content at regular intervals. Also, keep your pages uncluttered as much as possible.

Content management requires focus on certain key areas like posting blog posts, fixing website pages and adding photographs.

If you are running a business website, you can outsource its content management to a company which will make sure that the website gains traction by making it easy to navigate.

The company knows your business requirements and accordingly would use website optimization processes like using tools and advanced strategy to improve its performance, drive traffic and increase conversions and grow revenue.

And when it comes to good content management, you need to have a thorough understanding of both HTML and SEO.

This is also applicable for posting images, which can be sufficiently optimized both with tags but compressed in size so they keep your website up and running.